The Long Tail comes to Television
January 27, 2009 Canadian Politics, Culture, Freedom of Speech, Internet 2 CommentsBy Dalwhinnie
Here Comes Everybody
The Long Tail
Planet Google
The world we are currently experiencing is a consequence of technical arrangements which have transformed the nature of markets and drastically lowered the costs of social organization. Lower costs of sorting information on a massive scale have produced a transformation of several activities which characterized the twentieth century: mass markets, hits, the star system, and limited choice. The Long Tail explores the implications of the change from limited to unlimited shelf space. Here Comes Everybody describes the consequences and social implications of these dramatically lowered costs of organizing people for all forms of collective organization.
Of the three, Clay Shirky’s “Here Comes Everybody: The Power of Organizing without Organizations” dwells best on the social implications of the new technologies. His major argument is that what used to be enormously difficult and expensive, such as social organization, has been rendered trivially easy. People can self-identify, collaborate, organize, sign-up, cooperate, and disperse, the prime example being Facebook. The fact that some things that used to be extremely difficult are now easy has grave implications for the professions. Professions exist, he says, to solve a problem of scarce knowledge and limited technical capacity. He argues that printed news media, and the journalists who go with them, are in the process of being eliminated. We do not need the news “profession” any longer. A profession exists to solve a technical problem, in this case, the scarcity of airwaves or printing presses. With the arrival of ubiquitous publishing and picture taking capacities in the general population, the profession of journalism is being gutted, like monks being thrown out of monasteries when printing replaced hand-writing as the way to produce books. The decline of newspaper advertising powerfully combines with increased amateur news collection to reduce reliance on newspapers.

